нужно сделать пользовательское сообщение об ошибке в Django Admin
@receiver(pre_save, sender=User, dispatch_uid='active')
def active(sender, instance, **kwargs):
email = instance.email
if User.objects.filter(email = email):
if email == None:raise ValidationError('The email can not be null.')
raise ValidationError('The email address is alerady in use.')