Упрощенная не-udf версия лучшего ответа @ plaix / Richard Toth / Luke Hoggett, которая работает только для первого целого числа в поле, равна
SELECT name,
LEAST(
IFNULL(NULLIF(LOCATE('0', name), 0), ~0),
IFNULL(NULLIF(LOCATE('1', name), 0), ~0),
IFNULL(NULLIF(LOCATE('2', name), 0), ~0),
IFNULL(NULLIF(LOCATE('3', name), 0), ~0),
IFNULL(NULLIF(LOCATE('4', name), 0), ~0),
IFNULL(NULLIF(LOCATE('5', name), 0), ~0),
IFNULL(NULLIF(LOCATE('6', name), 0), ~0),
IFNULL(NULLIF(LOCATE('7', name), 0), ~0),
IFNULL(NULLIF(LOCATE('8', name), 0), ~0),
IFNULL(NULLIF(LOCATE('9', name), 0), ~0)
) AS first_int
FROM table
ORDER BY IF(first_int = ~0, name, CONCAT(
SUBSTR(name, 1, first_int - 1),
LPAD(CAST(SUBSTR(name, first_int) AS UNSIGNED), LENGTH(~0), '0'),
SUBSTR(name, first_int + LENGTH(CAST(SUBSTR(name, first_int) AS UNSIGNED)))
)) ASC