Используя pivot
таблицу как,
create table #pivot(date date,page varchar(20))
insert into #pivot values
('2018-01-01','good')
,('2018-01-01','good')
,('2018-01-01','good')
,('2018-01-01','bad')
,('2018-01-02','good')
select date,good,bad from(
select date, page from #pivot
) f
pivot
( count(page) for page in (good,bad)
) p