Не уверен, есть ли более лаконичный способ сделать это, но это работает
WITH CTE AS (
SELECT ["name:apple", "color:red"] as fruit
UNION ALL
SELECT ["name:pear", "color:green"]
),
CTE2 AS (
SELECT row_number() over () as rowNumber, fruit
FROM CTE
)
SELECT max(if(REGEXP_CONTAINS(fruit,'name:'),replace(fruit,'name:',''),null)) name,
max(if(REGEXP_CONTAINS(fruit,'color:'),replace(fruit,'color:',''),null)) color
FROM CTE2,
UNNEST(fruit) as fruit
GROUP BY rowNumber