Эта ссылка решила проблему.
https://cloudjunkie.io/all-articles/2018/3/25/parsing-multiple-date-formats-in-athena#solution
SELECT TestData.FormatId,
Coalesce(
try(date_parse(TestData.MultiDateCol, '%Y-%m-%d %H:%i:%s')),
try(date_parse(TestData.MultiDateCol, '%Y/%m/%d %H:%i:%s')),
try(date_parse(TestData.MultiDateCol, '%Y/%m/%d')),
try(date_parse(TestData.MultiDateCol, '%d %M %Y')),
try(date_parse(TestData.MultiDateCol, '%d %M %Y %H:%i:%s')),
try(date_parse(TestData.MultiDateCol, '%d/%m/%Y %H:%i:%s')),
try(date_parse(TestData.MultiDateCol, '%d-%m-%Y %H:%i:%s'))
) as DateConvertedToTimestamp,
TestData.MultiDateCol
FROM
(
SELECT '2020-01-01 13:01:01' AS MultiDateCol, 'Format 1' AS FormatId
UNION ALL
SELECT '2020/01/02 13:01:02', 'Format 2'
UNION ALL
SELECT '2020/01/03', 'Format 3'
UNION ALL
SELECT '04 JAN 2020', 'Format 4'
UNION ALL
SELECT '05 JAN 2020 13:01:05', 'Format 5'
UNION ALL
SELECT '06/01/2020 13:01:06', 'Format 6'
UNION ALL
SELECT '07-01-2020 13:01:07', 'Format 7'
) AS TestData
ORDER BY TestData.FormatId