<asp:CheckBoxList ID="chkProductOption" RepeatColumns="2" runat="server" AutoPostBack="false">
</asp:CheckBoxList>
=====================
<asp:Button ID="btnShowContent" CssClass="chkbox-btn" runat="server" OnClick="btnShowContent_Click"
/==================
<asp:ListView ID="lvProductInfo" runat="server">
<ItemTemplate>
<ul class="list article">
<li class="art-twitter margin_topten">
<a onclick="window.open();" href='<%# DataBinder.Eval(Container.DataItem, "ReadMoreUrl")%>' runat="server">
<%# DataBinder.Eval(Container.DataItem, "ProductId")%></a> </li>
<li class="art-date" runat="server">'<%# DataBinder.Eval(Container.DataItem, "DescDate")%>'</li>
<li>
<div runat="server">
----------
<%# DataBinder.Eval(Container.DataItem, "ProductDesc")%>
</div>
<em><a onclick="window.open();" href='<%# DataBinder.Eval(Container.DataItem,"ReadMoreUrl")%>' runat="server">
<%# DataBinder.Eval(Container.DataItem, "ReadMoreText")%></a> </em></li>
</ul>
</ItemTemplate>
</asp:ListView>