if (cell == nil) {
cell = [[[UITableViewCell alloc] initWithStyle:...............
UILabel *durationLabel =[[UILabel alloc]initWithFrame:CGRectMake(250,12 , 60,20 )];
durationLabel.textColor = [UIColor blueColor];
durationLabel.backgroundColor =[UIColor clearColor];
durationLabel.tag=55;
[cell.contentView addSubview:durationLabel];
[durationLabel release];
}
UILabel *label=(UILabel*)[cell.contentView viewWithTag:55];
label.text = @"vijay";