<ul>
<?php $collection = $_subSubCategoryObj->getProductCollection()->addAttributeToSort('name', 'asc');?>
<?php ?>
<?php foreach($collection as $pc ): ?>
<?php ?>
<?php //$p = Mage::getModel('catalog/product')->load($_subcategory->getId()); ?>
<?php //$p->load($pc->getId()); ?>
<?php //$data = $p->_data; //print_r($data); ?>
<li class="mega-li li"><a href="<?php echo str_replace('.html','',$this->getCategoryUrl($_subcategory)).'/'.basename($pc->getProductUrl());?>"><?php echo $pc->getName() ?></a> </li>
<?php endforeach; ?>
</ul>