Вот простой CSS3 для эффекта свечения
.button {
display: inline-block;
-webkit-box-sizing: border-box;
-moz-box-sizing: border-box;
box-sizing: border-box;
padding: 10px;
border: none;
font: normal 48px/normal "Warnes", Helvetica, sans-serif;
color: rgba(255,255,255,1);
text-decoration: normal;
text-align: center;
-o-text-overflow: clip;
text-overflow: clip;
white-space: pre;
text-shadow: 0 0 10px rgba(255,255,255,1) , 0 0 20px rgba(255,255,255,1) , 0 0 30px rgba(255,255,255,1) , 0 0 40px #ff00de , 0 0 70px #ff00de , 0 0 80px #ff00de , 0 0 100px #ff00de ;
-webkit-transition: all 200ms cubic-bezier(0.42, 0, 0.58, 1);
-moz-transition: all 200ms cubic-bezier(0.42, 0, 0.58, 1);
-o-transition: all 200ms cubic-bezier(0.42, 0, 0.58, 1);
transition: all 200ms cubic-bezier(0.42, 0, 0.58, 1);
}
.button:hover {
text-shadow: 0 0 10px rgba(255,255,255,1) , 0 0 20px rgba(255,255,255,1) , 0 0 30px rgba(255,255,255,1) , 0 0 40px #00ffff , 0 0 70px #00ffff , 0 0 80px #00ffff , 0 0 100px #00ffff ;
}
body{background:#000;}
<link async href="http://fonts.googleapis.com/css?family=Warnes" data-generated="http://enjoycss.com" rel="stylesheet" type="text/css"/>
<div class="button">Neel UPadhyay</div>