Может ли какое-нибудь тело помочь мне изменить этот скрипт.Целью скрипта является изменение ставок для ключевых слов на основе средней позиции.Одно из предположений сценария заключается в том, что он устанавливает ставку для первой страницы для ключевого слова, но не позволяет ставке опуститься ниже ставки первой страницы, даже если позиция слишком высока.
Есть ли способ снять это ограничение?поэтому, в основном, если рассчитанная новая цена за клик ниже ставки для первой страницы, это позволяет новой цене за клик быть ниже ставки для первой страницы.
/**
*
* Average Position Bidding Tool
*
* This script changes keyword bids so that they target specified positions,
* based on recent performance.
*
* Version: 1.5
* Updated 2015-09-28 to correct for report column name changes
* Updated 2016-02-05 to correct label reading, add extra checks and
* be able to adjust maximum bid increases and decreases separately
* Updated 2016-08-30 to correct label reading from reports
* Updated 2016-09-14 to update keywords in batches
* Updated 2016-10-26 to avoid DriveApp bug
* Google AdWords Script maintained on brainlabsdigital.com
*
**/
// Options
var maxBid = 14.50;
// Bids will not be increased past this maximum.
var minBid = 3.0;
// Bids will not be decreased below this minimum.
var firstPageMaxBid = 10.00;
// The script avoids reducing a keyword's bid below its first page bid estimate. If you think
// Google's first page bid estimates are too high then use this to overrule them.
var dataFile = "AveragePositionData.txt";
// This name is used to create a file in your Google Drive to store today's performance so far,
// for reference the next time the script is run.
var useFirstPageBidsOnKeywordsWithNoImpressions = true;
// If this is true, then if a keyword has had no impressions since the last time the script was run
// its bid will be increased to the first page bid estimate (or the firsPageMaxBid if that is smaller).
// If this is false, keywords with no recent impressions will be left alone.
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// Advanced Options
var bidIncreaseProportion = 0.20;
var bidDecreaseProportion = 0.25;
var targetPositionTolerance = 0.3;
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function main() {
var fieldJoin = ",";
var lineJoin = "$";
var idJoin = "#";
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
/*var files = DriveApp.getFilesByName(dataFile);
if (!files.hasNext()) {
var file = DriveApp.createFile(dataFile,"\n");
Logger.log("File '" + dataFile + "' has been created.");
} else {
var file = files.next();
if (files.hasNext()) {
Logger.log("Error - more than one file named '" + dataFile + "'");
return;
}
Logger.log("File '" + dataFile + "' has been read.");
}*/
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// Get the current date/time
var currentTime = new Date(Utilities.formatDate(new Date(), AdWordsApp.currentAccount().getTimeZone(), "MMM dd,yyyy HH:mm:ss"));
var days = ['Sunday', 'Monday', 'Tuesday', 'Wednesday', 'Thursday', 'Friday', 'Saturday'];
var hourOfDay = currentTime.getHours();
var dayOfWeek = days[currentTime.getDay()]; //Added on 9/21/2015
// Prevent adjustments if not in between 8am and 11pm and Diffrent running time by date - Added on 9/21/2015 (important allows to set time based on day)
switch (dayOfWeek) {
case 'Monday':
case 'Tuesday':
case 'Wednesday':
case 'Thursday':
case 'Friday':
if (hourOfDay < 8 || hourOfDay >= 21) {
Logger.log("Not the Right Time");
return;
}
break;
case 'Saturday':
case 'Sunday':
if (hourOfDay < 8 || hourOfDay >= 18) {
Logger.log("Not the Right Time");
return;
}
break;
}
Logger.log("Right Time");
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
var labelIds = [];
var labelIterator = AdWordsApp.labels()
.withCondition("KeywordsCount > 0")
.withCondition("LabelName CONTAINS_IGNORE_CASE 'Position '")
.get();
while (labelIterator.hasNext()) {
var label = labelIterator.next();
if (label.getName().substr(0,"position ".length).toLowerCase() == "position ") {
labelIds.push(label.getId());
}
}
if (labelIds.length == 0) {
Logger.log("No position labels found.");
return;
}
Logger.log(labelIds.length + " position labels have been found.");
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
var keywordData = {
//UniqueId1: {LastHour: {Impressions: , AveragePosition: }, ThisHour: {Impressions: , AveragePosition: },
//CpcBid: , FirstPageCpc: , MaxBid, MinBid, FirstPageMaxBid, PositionTarget: , CurrentAveragePosition:,
//Criteria: }
}
var ids = [];
var uniqueIds = [];
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
var report = AdWordsApp.report(
'SELECT Id, Criteria, AdGroupId, AdGroupName, CampaignName, Impressions, AveragePosition, CpcBid, FirstPageCpc, Labels, BiddingStrategyType ' +
'FROM KEYWORDS_PERFORMANCE_REPORT ' +
'WHERE Status = ENABLED AND AdGroupStatus = ENABLED AND CampaignStatus = ENABLED ' +
'AND LabelIds CONTAINS_ANY [' + labelIds.join(",") + '] ' +
'AND AdNetworkType2 = SEARCH ' +
'AND Device NOT_IN ["HIGH_END_MOBILE"] ' +
'DURING TODAY'
);
var rows = report.rows();
while(rows.hasNext()){
var row = rows.next();
if (row["BiddingStrategyType"] != "cpc") {
if (row["BiddingStrategyType"] == "Enhanced CPC"
|| row["BiddingStrategyType"] == "Target search page location"
|| row["BiddingStrategyType"] == "Target Outranking Share"
|| row["BiddingStrategyType"] == "None"
|| row["BiddingStrategyType"] == "unknown") {
Logger.log("Warning: keyword " + row["Criteria"] + "' in campaign '" + row["CampaignName"] +
"' uses '" + row["BiddingStrategyType"] + "' rather than manual CPC. This may overrule keyword bids and interfere with the script working.");
} else {
Logger.log("Warning: keyword " + row["Criteria"] + "' in campaign '" + row["CampaignName"] +
"' uses the bidding strategy '" + row["BiddingStrategyType"] + "' rather than manual CPC. This keyword will be skipped.");
continue;
}
}
var positionTarget = "";
if (row["Labels"].trim() == "--") {
continue;
}
var labels = JSON.parse(row["Labels"].toLowerCase()); // Labels are returned as a JSON formatted string
for (var i=0; i<labels.length; i++) {
if (labels[i].substr(0,"position ".length) == "position ") {
var positionTarget = parseFloat(labels[i].substr("position ".length-1).replace(/,/g,"."),10);
break;
}
}
if (positionTarget == "") {
continue;
}
if (integrityCheck(positionTarget) == -1) {
Logger.log("Invalid position target '" + positionTarget + "' for keyword '" + row["Criteria"] + "' in campaign '" + row["CampaignName"] + "'");
continue;
}
ids.push(parseFloat(row['Id'],10));
var uniqueId = row['AdGroupId'] + idJoin + row['Id'];
uniqueIds.push(uniqueId);
keywordData[uniqueId] = {};
keywordData[uniqueId]['Criteria'] = row['Criteria'];
keywordData[uniqueId]['ThisHour'] = {};
keywordData[uniqueId]['ThisHour']['Impressions'] = parseFloat(row['Impressions'].replace(/,/g,""),10);
keywordData[uniqueId]['ThisHour']['AveragePosition'] = parseFloat(row['AveragePosition'].replace(/,/g,""),10);
keywordData[uniqueId]['CpcBid'] = parseFloat(row['CpcBid'].replace(/,/g,""),10);
keywordData[uniqueId]['FirstPageCpc'] = parseFloat(row['FirstPageCpc'].replace(/,/g,""),10);
setPositionTargets(uniqueId, positionTarget);
}
Logger.log(uniqueIds.length + " labelled keywords found");
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
setBidChange();
setMinMaxBids();
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
/* var currentHour = parseInt(Utilities.formatDate(new Date(), AdWordsApp.currentAccount().getTimeZone(), "HH"), 10);
if (currentHour != 0) {
var data = file.getBlob().getDataAsString();
var data = data.split(lineJoin);
for(var i = 0; i < data.length; i++){
data[i] = data[i].split(fieldJoin);
var uniqueId = data[i][0];
if(keywordData.hasOwnProperty(uniqueId)){
keywordData[uniqueId]['LastHour'] = {};
keywordData[uniqueId]['LastHour']['Impressions'] = parseFloat(data[i][1],10);
keywordData[uniqueId]['LastHour']['AveragePosition'] = parseFloat(data[i][2],10);
}
}
}*/
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
findCurrentAveragePosition();
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
//Batch the keyword IDs, as the iterator can't take them all at once
var idBatches = [];
var batchSize = 5000;
for (var i=0; i<uniqueIds.length; i += batchSize) {
idBatches.push(uniqueIds.slice(i,i+batchSize));
}
Logger.log("Updating keywords");
// Update each batch
for (var i=0; i<idBatches.length; i++) {
try {
updateKeywords(idBatches[i]);
} catch (e) {
Logger.log("Error updating keywords: " + e);
Logger.log("Retrying after one minute.");
Utilities.sleep(60000);
updateKeywords(idBatches[i]);
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// Logger.log("Writing file.");
// var content = resultsString();
// file.setContent(content);
Logger.log("Finished.");
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
// Functions
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function integrityCheck(target){
var n = parseFloat(target, 10);
if(!isNaN(n) && n >= 1){
return n;
}
else{
return -1;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function setPositionTargets(uniqueId, target){
if(target !== -1){
keywordData[uniqueId]['HigherPositionTarget'] = Math.max(target-targetPositionTolerance, 1);
keywordData[uniqueId]['LowerPositionTarget'] = target+targetPositionTolerance;
}
else{
keywordData[uniqueId]['HigherPositionTarget'] = -1;
keywordData[uniqueId]['LowerPositionTarget'] = -1;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function bidChange(uniqueId){
var newBid = -1;
if(keywordData[uniqueId]['HigherPositionTarget'] === -1){
return newBid;
}
var cpcBid = keywordData[uniqueId]['CpcBid'];
var minBid = keywordData[uniqueId]['MinBid'];
var maxBid = keywordData[uniqueId]['MaxBid'];
if (isNaN(keywordData[uniqueId]['FirstPageCpc'])) {
Logger.log("Warning: first page CPC estimate is not a number for keyword '" + keywordData[uniqueId]['Criteria'] + "'. This keyword will be skipped");
return -1;
}
var firstPageBid = Math.min(keywordData[uniqueId]['FirstPageCpc'], keywordData[uniqueId]['FirstPageMaxBid'], maxBid);
var currentPosition = keywordData[uniqueId]['CurrentAveragePosition'];
var higherPositionTarget = keywordData[uniqueId]['HigherPositionTarget'];
var lowerPositionTarget = keywordData[uniqueId]['LowerPositionTarget'];
var bidIncrease = keywordData[uniqueId]['BidIncrease'];
var bidDecrease = keywordData[uniqueId]['BidDecrease'];
if((currentPosition > lowerPositionTarget) && (currentPosition !== 0)){
var linearBidModel = Math.min(2*bidIncrease,(2*bidIncrease/lowerPositionTarget)*(currentPosition-lowerPositionTarget));
var newBid = Math.min((cpcBid + linearBidModel), maxBid);
}
if((currentPosition < higherPositionTarget) && (currentPosition !== 0)) {
var linearBidModel = Math.min(2*bidDecrease,((-4)*bidDecrease/higherPositionTarget)*(currentPosition-higherPositionTarget));
var newBid = Math.max((cpcBid-linearBidModel),minBid);
if (cpcBid > firstPageBid) {
var newBid = Math.max(firstPageBid,newBid);
}
}
if((currentPosition === 0) && useFirstPageBidsOnKeywordsWithNoImpressions && (cpcBid < firstPageBid)){
var newBid = firstPageBid;
}
if (isNaN(newBid)) {
Logger.log("Warning: new bid is not a number for keyword '" + keywordData[uniqueId]['Criteria'] + "'. This keyword will be skipped");
return -1;
}
return newBid;
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function findCurrentAveragePosition(){
for(var x in keywordData){
if(keywordData[x].hasOwnProperty('LastHour')){
keywordData[x]['CurrentAveragePosition'] = calculateAveragePosition(keywordData[x]);
} else {
keywordData[x]['CurrentAveragePosition'] = keywordData[x]['ThisHour']['AveragePosition'];
}
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function calculateAveragePosition(keywordDataElement){
var lastHourImpressions = keywordDataElement['LastHour']['Impressions'];
var lastHourAveragePosition = keywordDataElement['LastHour']['AveragePosition'];
var thisHourImpressions = keywordDataElement['ThisHour']['Impressions'];
var thisHourAveragePosition = keywordDataElement['ThisHour']['AveragePosition'];
if(thisHourImpressions == lastHourImpressions){
return 0;
}
else{
var currentPosition = (thisHourImpressions*thisHourAveragePosition-lastHourImpressions*lastHourAveragePosition)/(thisHourImpressions-lastHourImpressions);
if (currentPosition < 1) {
return 0;
} else {
return currentPosition;
}
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function keywordUniqueId(keyword){
var id = keyword.getId();
var idsIndex = ids.indexOf(id);
if(idsIndex === ids.lastIndexOf(id)){
return uniqueIds[idsIndex];
}
else{
var adGroupId = keyword.getAdGroup().getId();
return adGroupId + idJoin + id;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function setMinMaxBids(){
for(var x in keywordData){
keywordData[x]['MinBid'] = minBid;
keywordData[x]['MaxBid'] = maxBid;
keywordData[x]['FirstPageMaxBid'] = firstPageMaxBid;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function setBidChange(){
for(var x in keywordData){
keywordData[x]['BidIncrease'] = keywordData[x]['CpcBid'] * bidIncreaseProportion/2;
keywordData[x]['BidDecrease'] = keywordData[x]['CpcBid'] * bidDecreaseProportion/2;
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
function updateKeywords(idBatch) {
var keywordIterator = AdWordsApp.keywords()
.withIds(idBatch.map(function(str){return str.split(idJoin);}))
.get();
while(keywordIterator.hasNext()){
var keyword = keywordIterator.next();
var uniqueId = keywordUniqueId(keyword);
var newBid = bidChange(uniqueId);
if(newBid !== -1){
keyword.setMaxCpc(newBid);
}
}
}
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
/*function resultsString(){
var results = [];
for(var uniqueId in keywordData){
var resultsRow = [uniqueId, keywordData[uniqueId]['ThisHour']['Impressions'], keywordData[uniqueId]['ThisHour']['AveragePosition']];
results.push(resultsRow.join(fieldJoin));
}
return results.join(lineJoin);
}*/
//~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~//
}